YouTube is allegedly considering introducing paid subscriptions to view flicks and Television shows, as a technique to attract premium content to the site.
The subscriptions or rental-style agreements might suit formerly disinclined suppliers of full-length content, according to a Reuter’s interview with David Eun, Google's vice chairman of content partnerships, revealed on Tues. "Not all content is accessible to us with the advertising model," Eun told Reuters.
The Google-owned video site now makes its earnings from advertising and typically offers short clips. In October, YouTube made an agreement with Channel four to supply shows like Skins, Hollyoaks and Peep Show on the site shortly after they air, with Channel four maintaining the legal right to sell advertising round the content. Broadcaster 5 agreed a similar deal with YouTube in December, and the site also licenses short-form content from partners including CNN and TNT, ESPN and ABC. Payment models under consideration include monthly subscriptions or an one off "rental" model, according to Eun. He announced YouTube's enterprize model would remain based basically on advertising money. "If we just continued to concentrate on our advertising model, that will be enough chance to create suggestive revenue," he told Reuters. In July, Google asserted YouTube earnings were skyrocketing gradually and the site was heading towards profitability in the future.