You might want to think twice before you decide to "like" something on Facebook or even "check in" to a location. Advertisers are actually promoting your posts. It's a sort of social media word-of-mouth. Facebok is letting advertisers spend to advertise your own "likes" and "check-ins" on your friends’ pages. The social networking marketing leader is actually phoning the ads "Sponsored Stories.
"I speculate it is pretty cool since you can see what your friends do, states Carina Mahar, a university associated with St. Rose college student from Eastern Greenbush. "It's nice after that, if you want it as well, you may find out about something new that you simply didn't learn about.
Facebook posted a relevant video on its site to describe the "Sponsored Stories”. Here's how an engineer of company clarifies it: "It's not really this information that's stating, 'you can buy it or else you should come to this Site.' It's your buddy saying, 'Look -- I did this particular and I want to tell you about it.'"
A few Facebook users say "Sponsored Stories" tend to be invasions of the privacy. "I believe it's creepy!" Jen Marsteller, stated students through Long Island. Justin McCormack from Lake George states, "Unnecessary information is really what it is."
Others believe the new ads are a part of a clever online marketing strategy. Marissa Urkevich associated with Brunswick says, "I think that when you create a Facebook, you are putting all of your info available publicly anyhow and so if believe it is kind of fair that they utilize it.
Thomas Nardacci, president of Gramery Communications states, "We live in a good age right now where you can bypass advertisements therefore advertisers are actually trying to find: how do I achieve my target audience? This is really a new way that they are doing it."