Days after Facebook initial announced its sponsored stories product, we’re hearing that the business continues to be actively pitching third-party ad platforms on extending the merchandise through the company’s increasingly popular Ads API. That indicates we're able to soon see sponsored stories show up like a self-serve product for all advertisers about the web site.
Whilst there has been mixed coverage of “Sponsored Stories,” with some even suggesting that this is the return of Beacon, it appears as though the firm has very large plans (and hopes) for the product. One from the significant features not articulated by Facebook is the integration of Open Graph objects into this cool product. The notion is that when you just like a set of Nike shoes on Amazon, both Nike and Amazon ought to be able to purchase that action to become converted into an advert. Whilst massive brands are component from the initial test, Facebook is dreaming about advertisers of all sizes to have the ability to take advantage of this new ad product.
Facebook’s Retargeting Play
Even though Facebook hasn’t explicitly stated this, the brand new “Sponsored Stories” are comparable to the retargeting ads that have exploded in popularity recently.
Advertisers love retargeting, as performance is incredibly high. Even though just about each ad platform is entering the retargeting business, Facebook is just now starting to enter. Via Facebook Ads, advertisers will be in a position to target two parties: the user who explicitly liked a distinct product and their pals by way of the new “Sponsored Stories” product.