Many social networks nowadays offer some variety of instant messaging talking part. The difficulty is that folk are speaking on 6 other services during the day. Justin.tv is launching a method to tie some of the huge ones together on its site.
Its new unified discuss option launching today permits users to tug their Facebook, MySpace, and Twitter chats into Justin.tv. These are then all displayed in a single discuss window that lives on the right hand side of the page. Another giant benefit to this is that it implies you can now discuss on Justin.tv while not having to have a Justin.tv account. By clicking on the "Connect to Facebook", "Sign in with Twitter", or "Login with MySpace" buttons, you are going to be able to securely log in to any mix of those services to start talking straight away.
Justin.tv asserts this was something that many publishers had been asking for since it removes a huge barrier to entry. As you'd expect, this also permits you to simply port in your avatars from these other services. And naturally anything you assert by way of Twitter will be dispatched to that service that may help in promoting Justin.tv.