Facebook last Wed. voiced new privacy settings that give users some further control of what info they share, while taking away the capability to cover some pieces of info from the public. One actual piece of publicly published information— user’s friends lists caused a little bit of a chaos from a number of sectors, including entrepreneurs who don't always need to expose their pro networks to the general public and their competition.

Google and Facebook are each set to embark into new territory on Monday with the launch of a new URL-shortening service, a tool that changes a long net address in to a much shorter string of random characters like Goo.gl, probably shaking up the sector and putting strain on established players such as Bit.ly and TinyURL.com.

Social network hi5 has employed a ground breaker in the Playstation game industry to kick its social gaming plan into top gear. It is still to be seen if hi5 truly realizes what it's getting in the hiring of Alex St.