This week the Net social review site Yelp officially commented that they have employed Abby Schwarz as their new community executive for St. Louis. Abby has been an active Yelp user since 2008 and asked for the job on an impulse.
If you have never used Yelp before, it's essentially a review website where users can log on and drop some lines and give a rating about local enterprises. It is an especially well-liked place to study cafes, but users can review virtually any sort of local enterprise.
Like many modern web services, there's a social side to Yelp permitting users to make pals with other reviewers and rate reviews. There's also a daily "Review of the Day" that gets featured on the front page. As you could imagine, Yelp has been both a blessing and a curse to some enterprises depending on their favorable or adverse ratings on the site. Some firms have even utilized the negative reviews they have gotten on Yelp to their advantage like Pizzeria Delfina in San Francisco, which made the front page last year when they'd their worst reviews on Yelp made public on T-shirts for their workers to wear on the job.
