Merely a week gone the Xbox Live narrated they were integrating Zune, Twitter, Facebook and Last.fm into its game system. 1,000,000 fans responded by making custom radio stations on Last.fm.
That sure is a million new users for Last.fm, and social media points released nearly three hundred new users a minute during last week ; which is according to Last.fm, is the largest expansion spurt they have had since launching 2002. This success actually offers a lift to Last.fm, as well as, to XBox Live's attempts to extend itself beyond gaming.
But just as significantly it’s a powerful statement that fans desire to hear the music they desire, when they need delivered on the device of their choice. Mr. Record Exec, are you listening?