Personalized online music is gaining in recognition, according to the newest research, with sites like Last.fm and Spotify reaping the award.
A new report by radio audience measurement body Rajar has discovered that 4.5 million folks in the United Kingdom have started using 'personal radio' services online in Nov.
Compare this to 2.9 million in October last year and it appears that many more people are cottoning on to the concept of listening to music found in the cloud. UK goes radio ga-ga Dig a bit deeper and the figures make for great reading, particularly if you're the Boss man of Spotify. Rajar has revealed that one 3rd of the United Kingdom population is now tuning into music online (or have at some particular point in their lives), which equates to 17.4 million folks although this was at 16.9 million folk in May. And more folk are tuning into podcasts too, with 8.1 million owning up to downloading the digital dialogue.
When it comes to who wins out in the recognition stakes and it appears that Spotify and Last.fm both becoming more popular.