As a consequence of Last.fm's collaboration with Microsoft's Xbox LIVE, which incorporates the music discovery service into the favored game platform, Last.fm has generated just about one million new registrants in the U.S. And U.K since the launch of the application on eleven / seventeen.
Last.fm made more new user profiles inside twenty-four hours of the launch than at any other time in the service's history enrolling Xbox LIVE members at a median of 300 per minute. In addition, more than 120 million mins of Last.fm music have been streamed thru the Xbox 360 in the U.S.
And U.K. Since the application debuted last week. David Goodman, President of the CBS Interactive Music Group announced, Last.fm continues to drive invention by making unique and customized user experiences. Our galvanizing stats since launch prove that Last.fm is taking the game platform by force, and we're looking forward to the following giant chance to engage our audience and reveal new users to our top flight brand.
Xbox LIVE users can now stream Last.fm's millions of track thru their TV for the final auditory and visible music experience. Like on the internet site, users can create customized radio stations, skip, ban or love tracks, and engage with fellow users.