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Personalized online music is gaining in recognition, according to the newest research, with sites like Last.fm and Spotify reaping the award.

A new report by radio audience measurement body Rajar has discovered that 4.5 million folks in the United Kingdom have started using 'personal radio' services online in Nov.

Merely a week gone the Xbox Live narrated they were integrating Zune, Twitter, Facebook and Last.fm into its game system. 1,000,000 fans responded by making custom radio stations on Last.fm.

With only one or two days till launch, Vevo has revealed a new collaboration with CBS that will bring some type of Last.fm integration, as well as content from ninety CBS music radio stations. There are not too many details right now, but the deal should round out the content coming from the site's folks Universal Music Group and Sony Music.